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Advertiser Terms of Service

Last Updated: 12/4/2025

1. Agreement to Terms

By creating an advertising campaign on Seltra ("Platform"), you agree to be bound by these Terms of Service, our Privacy Policy, and all applicable laws and regulations of the Federal Republic of Nigeria.

2. Campaign Approval Process

  • All campaigns undergo review within 24-48 hours
  • We reserve the right to reject any campaign without explanation
  • Approved campaigns may still be removed if they violate terms later
  • Modifications to approved campaigns require re-approval

3. Payment Terms

  • Payment: Full payment required before campaign activation
  • No Refunds: All payments are final and non-refundable
  • Payment Methods: Paystack, Flutterwave, bank transfer
  • Taxes: Advertisers responsible for all applicable taxes
  • Pricing: We reserve right to change pricing with notice

4. Prohibited Content

We do not allow campaigns containing:

  • False, misleading, or deceptive claims
  • Illegal products, services, or activities
  • Adult content, pornography, or explicit material
  • Hate speech, discrimination, or harassment
  • Violence, terrorism, or harmful activities
  • Unapproved financial or investment schemes
  • Content infringing intellectual property rights
  • Malware, spyware, or harmful software
  • Content violating platform-specific policies

5. Intellectual Property Rights

  • Advertisers warrant they own or have rights to all ad content
  • Advertisers grant Seltra license to display ads on publisher platforms
  • Advertisers indemnify Seltra against IP infringement claims
  • Seltra's platform technology and branding remain proprietary

6. Performance Disclaimer

  • We do not guarantee specific performance results
  • Actual impressions and engagement may vary
  • External factors may affect campaign performance
  • Publishers are independent contractors, not employees
  • We are not liable for publisher actions or content

7. Campaign Metrics & Analytics

  • We provide estimated metrics based on publisher reporting
  • Metrics are for informational purposes only
  • We cannot verify 100% accuracy of all impressions
  • Analytics data is provided "as is" without warranties

8. Data Protection

  • We comply with Nigeria Data Protection Regulation (NDPR)
  • Campaign data is processed for platform operation only
  • We implement reasonable security measures
  • Advertisers must comply with data protection laws

9. Termination & Suspension

We may suspend or terminate campaigns for:

  • Violation of these terms or applicable laws
  • Poor quality or misleading ad content
  • Payment issues or fraudulent activity
  • Legal or regulatory requirements

10. Limitation of Liability

Seltra's total liability shall not exceed the amount paid for the specific campaign in question. We are not liable for indirect, incidental, or consequential damages.

11. Indemnification

Advertisers agree to indemnify and hold harmless Seltra from any claims, damages, or losses arising from their campaigns, content, or violation of these terms.

12. Governing Law & Dispute Resolution

  • Governing Law: Laws of the Federal Republic of Nigeria
  • Jurisdiction: Courts of Lagos State, Nigeria
  • Dispute Resolution: Amicable settlement, then mediation, then arbitration

Contact Information

For questions about these Terms, contact us at:
Email: legal@seltra.app
Address: Lagos, Nigeria